Scottish & Newcastle Product Development
- Reference:GB 248 ACCN 00005
- Dates of Creation:c1991-1993
- Language of Material:English
- Physical Description:1 folder, 2 cardboard sheets
Scope and Content
Documents from the Product Development at Scottish & Newcastle Breweries Ltd, including documents relating to the concept and development of Gillespie's Malt Stout
- Stout proposal; first interest to investigate the intro of a dry stout into UK market (09/04/1991)
- Financial evaluation: Project Dervish (09/03/1992)
- Rationale & Concept (extract from Beer board) (22/06/1992)
- Project Dervish: design brief (06/1991)
- Brand slide presentation example
- Brand Presenters
- New brand listing information
- Corporate Design Guidelines
- McEwan’s Export: Packaging Design Brief (11/1991)
- Example of a creative brief for TV (1992 campaign)
- 2 cardboard sheets as branding developed for a potential visitors centre at the site of the Fountain Brewery
Administrative / Biographical History
Gifted by Michele Ibbs (née Vincent) from her time as Marketing manager for new Product Development at Scottish & Newcastle Breweries Ltd. The documentatrion relating to the concept and development of Gillespie's Malt Stout for which Mrs Ibbs was responsible, initially working under the name of Project Devrish. It was intended as a competitor to Murphy's & Beamish, and its development was also seen as a commercial point of negotiation with Guinness as Scottish & Newcastle did not have its own draught stout at this time.
Access Information
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Other Finding Aids
See also University of Glasgow Collections
Conditions Governing Use
Reproduction subject to usual conditions: educational use and condition of documents. Applications for permission to quote should be sent to Archives and Special Collections, please email: library-asc@glasgow.ac.uk
Corporate Names