Marketing reports and studies

• Reference:GB 3002 GD014/6/3
• Dates of Creation:1982-2002
• Physical Description:
  9 items

• Scope and Content

  Reports or studies, mostly relating to the potential of Harris Tweed in various markets around the world.

  Commissioned by various bodies: Harris Tweed Assoication (1909-1993), Harris Tweed Authority (1993-present), Highlands and Islands Development Board (HIDB), Highlands and Islands Enterprise (HIE), and Western Isles Enterprise (WIE).

  Includes:

  'The Harris Tweed Industry - A Marketing Study (Appendices)', Associated Industrial Consultants Limited (AIC) for HIDB, July 1971

  'Report on a market investigation of Canada and the USA on behalf of the Harris Tweed Association - January 11-26, 1982', Peter Ackroyd and Harry Yeates, Jan 1982

  'Proposal for a study into the market opportunities for Harris Tweed worldwide', Kurt Salmon Associates for HIDB, Sep 1988

  'Outline Marketing Strategy in Japan for The Harris Tweed Association Limited', Inbusco, Inc., Dec 1988

  'The Harris Tweed industry - a marketing strategy for the future', David Rigby Associates for HIDB, Feb 1989

  'U.S. market for Harris Tweed fabrics' [draft], Werner International, Inc. for HIE, May 1992

  'Scottish Overseas Advantage', McCann-Erickson Scotland for HTA, Mar 1993

  'Image and reputation of Harris Tweed fabrics in selected European markets' [proposal], Werner International, Inc. for HIE, Apr 1993

  'Harris Tweed Authority: New label research debrief report', Clare Wade Research, May 1998

  'Market study for Harris Tweed's re-entry into the Canadian and United States markets', Guilbault et Associés for WIE, Oct 2002

• Access Information

  Part closed for business confidentiality reasons - 25 years from year of report.